by brandcraft | Jul 3, 2014
Weyerbacher Marketing Materials and Merchandise Solid brand? Check. Marketing materials? Check. Wait. Maybe? Your sell sheets, tin tackers, shelf talkers, counter cards, posters, shirts, coasters, glassware (and more than you can even think of) are your...
by brandcraft | Jul 3, 2014
Weyerbacher PackagingPackaging is what helps you stand out on the shelves. The 4-packs, 6-packs and cases are not only convenient ways of carrying the brew of choice, but they’re billboards for your brand. We work with great printers and manufacturers to ensure...
by brandcraft | Jul 3, 2014
Weyerbacher Labels and ArtworkThe liquid inside the bottle is unique, so the label on the outside should reflect that. Brand consistency is a priority, but it shouldn’t take away from the uniqueness of each brew. BCB worked with Weyerbacher Brewing Company to...
by brandcraft | Jul 3, 2014
The Weyerbacher BrandWe worked with Weyerbacher to develop their new brand identity. After an exhaustive period of market research spent talking with people in bars and restaurants that were identified as the target market, viewing competitors labels and packaging,...
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