Weyerbacher Custom Website & Campaign
For Weyerbacher’s Last Chance IPA, we wanted to create a campaign to promote all of the good that they’re doing with Last Chance. Five cents of every bottle or pint of Last Chance sold goes to a local animal shelter that helps animals find homes. As part of that, the more Last Chance that gets sold, the more pets Weyerbacher can help. So we developed a campaign that utilizes video, social media and a custom website to help spread the word. As of July 1, 2014, Weyerbacher has donated more than $56,000 dollars from the sales of Last Chance. That’s a #GreatCauseGreatBeer!
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