The Weyerbacher Brand

We  worked with Weyerbacher to develop their new brand identity. After an exhaustive period of market research spent talking with people in bars and restaurants that were identified as the target market, viewing competitors labels and packaging, and sampling (ok, the sampling wasn’t actually part of the process, but we were already there…), the brand document was developed as the foundation. From there, we worked with a talented illustrator who put together the logo you see below. The entire rebranding took almost 2 years, but it was well worth it as Weyerbacher saw a marked increase in sales with all of the new artwork.